Survival of The Fittest (Real Estate Agent)
Written by Tom Papasian on October 4th 2018
Darwin’s theory states that a species is a population of organisms that interbreeds and has fertile offspring.
Darwin's general theory presumes the development of life from non-life and stresses a purely naturalistic (undirected) "descent with modification". 

That is, complex creatures evolve from more simplistic ancestors naturally over time. In a nutshell, as random genetic mutations occur within an organism's genetic code, the beneficial mutations are preserved because they aid survival -- a process known as "natural selection." 

“Natural Selection” explains how evolution happens:

More organisms are produced than can survive because of limited resources 
Organisms struggle for the necessities of life; there is competition for resources 
Better-adapted individuals (the "fit enough") are more likely to survive and reproduce, thereby passing on copies of their genes to the next generation.

To make a long story short, Species Whose Individuals Are Best Adapted Survive;
 Others Become Extinct.

Now that the history lesson is over let’s talk how this law applies to the real estate world.

Today in the real estate industry, history is repeating… There is ferocious competition for the “necessities” and there’s not enough resources for everyone.

The best wins it all. 

And today the best agents in the market place had to evolve to match the new environment…

Most agents are obsessed with old strategies that used to work or that produced results for some time and completely ignore the shift the industry has made.

This is how a company like Purple bricks made $100 Million in revenue last year… Not bad.

The industry has changed, the times of cold calling, fancy cars and shiny offices that impressed prospects are behind us.

Sloppy, pushy and manipulative individuals don’t stand a chance today and that’s great news.

But it also means that in order to survive and to thrive in this new industry, agents have to become fitter…

Now’s the time to get educated on how prospects want to be communicated to, using the right vehicle, the right message and the right systems.

Big waves of change are still heading our way and many will perish during the tsunami and that’s great.

There won’t be any room for the agents who managed to survive up to this point by just being average. 

The customers are holding the reins and in order to be on top of the shopping list today, agents MUST provide more value than anyone else.

So which category do you fall into?

Tom Papasian

Tom helps sales professionals, entrepreneurs and business owners start and grow profitable businesses. He uses a predictable system to generate high paying clients and strategies to guarantee the sale.
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